The Bottom Line Archives - The Trade Group Exhibits | Events | Environments | Experiences Tue, 22 Feb 2022 12:58:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 /wp-content/uploads/2021/01/cropped-TTG-site-icon-32x32.png The Bottom Line Archives - The Trade Group 32 32 Key Performance Indicators for Your Trade Shows /key-performance-indicators-for-your-trade-shows/ /key-performance-indicators-for-your-trade-shows/#respond Fri, 29 Jan 2021 16:26:06 +0000 https://tradegroup.com/?p=627 While setting goals and objectives for your trade shows is great, it is equally important to map out how you will measure these results In this Quick Tip, The Trade Group’s Chief Revenue Officer Malcolm Gilvar shares some of the most common Key Performance Indicators (KPIs) and how establishing them can help your trade show […]

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]]> While setting goals and objectives for your trade shows is great, it is equally important to map out how you will measure these results

In this Quick Tip, The Trade Group’s Chief Revenue Officer Malcolm Gilvar shares some of the most common Key Performance Indicators (KPIs) and how establishing them can help your trade show strategy.

The post Key Performance Indicators for Your Trade Shows appeared first on The Trade Group.

]]> /key-performance-indicators-for-your-trade-shows/feed/ 0 Selecting Booth Location for Trade Shows /selecting-booth-location-for-trade-shows/ /selecting-booth-location-for-trade-shows/#respond Fri, 29 Jan 2021 16:25:07 +0000 https://tradegroup.com/?p=625 Selecting the location of a trade show booth space is an important and often expensive decision Unfortunately for most, this decision can seem like nothing more than a guess. In this Trade Show Quick Tip, Malcolm Gilvar, The Trade Group’s Chief Revenue Officer shares what to consider when choosing your next booth space to ensure […]

The post Selecting Booth Location for Trade Shows appeared first on The Trade Group.

]]> Selecting the location of a trade show booth space is an important and often expensive decision

Unfortunately for most, this decision can seem like nothing more than a guess. In this Trade Show Quick Tip, Malcolm Gilvar, The Trade Group’s Chief Revenue Officer shares what to consider when choosing your next booth space to ensure you’re taking advantage of all the show floor has to offer.

The post Selecting Booth Location for Trade Shows appeared first on The Trade Group.

]]> /selecting-booth-location-for-trade-shows/feed/ 0 Trade Show Measurement Tactics /trade-show-measurement-tactics/ /trade-show-measurement-tactics/#respond Fri, 29 Jan 2021 16:24:54 +0000 https://tradegroup.com/?p=624 Measuring trade show performance is never an easy task, and proving a true Return on Investment to executives can be even harder With so much to measure, where should an event marketer begin? In this Trade Show Quick Tip, The Trade Group’s Chief Revenue Officer Malcolm Gilvar shares the key metrics you should be tracking.

The post Trade Show Measurement Tactics appeared first on The Trade Group.

]]> Measuring trade show performance is never an easy task, and proving a true Return on Investment to executives can be even harder

With so much to measure, where should an event marketer begin? In this Trade Show Quick Tip, The Trade Group’s Chief Revenue Officer Malcolm Gilvar shares the key metrics you should be tracking.

The post Trade Show Measurement Tactics appeared first on The Trade Group.

]]> /trade-show-measurement-tactics/feed/ 0 Exhibiting Internationally /exhibiting-internationally/ /exhibiting-internationally/#respond Fri, 29 Jan 2021 16:24:09 +0000 https://tradegroup.com/?p=622 No matter your experience level, exhibiting internationally can be a confusing and daunting task for most In this Trade Show Quick Tip, The Trade Group’s Chief Revenue Officer Malcolm Gilvar will share 5 important things you should always do when exhibiting overseas. Learn more at www.tradegroup.com

The post Exhibiting Internationally appeared first on The Trade Group.

]]> No matter your experience level, exhibiting internationally can be a confusing and daunting task for most

In this Trade Show Quick Tip, The Trade Group’s Chief Revenue Officer Malcolm Gilvar will share 5 important things you should always do when exhibiting overseas.

Learn more at www.tradegroup.com

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]]> /exhibiting-internationally/feed/ 0 How to Choose the Right Trade Show Promotional Product /how-to-choose-the-right-trade-show-promotional-product/ /how-to-choose-the-right-trade-show-promotional-product/#respond Fri, 29 Jan 2021 16:23:46 +0000 https://tradegroup.com/?p=621 Like any part of a highly effective trade show marketing program, setting goals and objectives is extremely important Learn how to choose the type of promotional item that will best support your event goals and make the most of your marketing dollar. To learn more visit www.tradegroup.com

The post How to Choose the Right Trade Show Promotional Product appeared first on The Trade Group.

]]> Like any part of a highly effective trade show marketing program, setting goals and objectives is extremely important

Learn how to choose the type of promotional item that will best support your event goals and make the most of your marketing dollar.

To learn more visit www.tradegroup.com

The post How to Choose the Right Trade Show Promotional Product appeared first on The Trade Group.

]]> /how-to-choose-the-right-trade-show-promotional-product/feed/ 0 How to Effectively Engage & Disengage Trade Show Attendees /how-to-effectively-engage-disengage-trade-show-attendees/ /how-to-effectively-engage-disengage-trade-show-attendees/#respond Fri, 29 Jan 2021 16:22:34 +0000 https://tradegroup.com/?p=620 Effectively engaging and disengaging a trade show visitor allows you to funnel them through the trade show selling process quickly and efficiently In this Trade Show Quick Tip, The Trade Group’s Chief Revenue Officer Malcolm Gilvar shares how to develop and master these techniques. To learn more about The Trade Group visit www.tradegroup.com

The post How to Effectively Engage & Disengage Trade Show Attendees appeared first on The Trade Group.

]]> Effectively engaging and disengaging a trade show visitor allows you to funnel them through the trade show selling process quickly and efficiently

In this Trade Show Quick Tip, The Trade Group’s Chief Revenue Officer Malcolm Gilvar shares how to develop and master these techniques.

To learn more about The Trade Group visit www.tradegroup.com

The post How to Effectively Engage & Disengage Trade Show Attendees appeared first on The Trade Group.

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