Hi everyone Jason Rubin from The Trade Group here excited today to talk with you about the NBAA BACE, the national business aviation association majorly conference is taking place this year 2022 in Orlando in October. General aviation is a steadily growing subsector of the aerospace world, and some very influential decision-makers and purchasers of the bizjet sector attend the show each year. Hopefully, this brief message reminds business jet players the lock in their space or, at the very least, commit to visiting the show stretches and continue to rebound from 2020.

We’re at the point on the calendar that exhibits coordinators need to have their needs, goals, and budget set for their team because we’re at booth selection time. It recently extended the deadline for discounted pricing and priority location, so you aren’t too late to secure an ideal footprint at a lower the normal price.

Some stats the show is reporting, you’ll typically see 1000 companies on this show floor from all around the globe, and 57% of them have shown major allegiance to the NBAA by exhibiting there for more than ten years interesting part is are grouped in four priority categories based on overall size requirements and years in the event, it’s pretty common rest assured this is a great venue here in Orlando, so there will be great advantageous locations for those securing their first-ever footprints in this show.

Attendees typically spend 11 hours touring the show and the aircraft display; speaking of that display is a jet shoppers paradise because there are two separate aircraft this place, one on the show for proper, and the other at the Orlando executive airport. There’s also an awesome shall area at that static this place, so check that location out for sure I expect some major names to offer hospitality areas to their guests.

So, this show is more than just what you will see on the floor. Make sure you hop on that shuttle and go to the static display. The Trade Group has a rich history with clients in the aviation space, and we have some exciting design ideas to help you stand out and attract your target bares at the show. Feel free to contact us below and see you in Orlando this fall.

If you have questions about how the Trade Group can assist your show needs at the upcoming NBAA BACE 2022 show, contact us here or give us a call at 800-343-2005.

The post Previewing NBAA-BACE 2022 appeared first on The Trade Group.

Hear from attendees on the show floor about the Kitchen and Bath Industry Show and the International Builders Show 2022.

*SPOILER ALERT* It went GREAT!

For written analysis and a review of the event marketing trends, check out our blog KBIS Means Business.

The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at (800) 343-2005.  

The post On The Show Floor at KBIS and IBS 2022 appeared first on The Trade Group.

If you prefer reading over watching our short video, you can follow the transcript of Claire Phillips detailing KBIS Tips.

Claire Phillips:
I’m Claire Phillips with the Trade Group and this is a dive into all things KBIS. The Kitchen and Bath Industry Show is just around the corner. Here at the Trade Group, we’re gearing up to make this year the best for our clients. Today, we’re looking at ways to help our clients have a value-filled experience. Did you know that 80% of visitors remember trade show exhibits based on booth staffers? That means how your staff interacts with customers at KBIS is huge. It’s no surprise then that you can increase conversions of booth visitors to qualified leads with a well-trained staff.

Some key elements to think about up are setting goals and objectives, practicing and training your team prior on elements like their elevator speech, qualifying leads by creating open-end engaging questions, learning to disengage after qualifying leads and measure your results daily. The Trade Group specializes in all things trade show related, including booth staff training. We’ll help you clarify your goals, strategize ways to meet them and execute the strategies at the show. We’ve seen and helped businesses improve their presence at trade shows by up to 68% with proper booth staff training. For a full training click on the link below this video.

If you have questions about how the Trade Group can assist your show needs at the upcoming KBIS 2022 show, contact us here or give us a call at 800-343-2005

The post KBIS Tips pt 1 Claire Phillips appeared first on The Trade Group.

If you prefer reading over watching our short video, you can follow the transcript of Claire Phillips detailing KBIS Tips.

Claire Phillips:
I’m Claire Phillips with The Trade Group and this is a dive into all things KBIS. The Kitchen and Bath Industry Show is just around the corner. And here at The Trade Group, we are gearing up to get our clients ready for the big event. Today, we’ll be taking a look at the hottest trends in the kitchen and bath industry.

Design wise, we’re seeing a shift from the stark white to lots of bold colors, wood grains are coming back in flooring, vanities, and features throughout the home. In regards to the booth itself demo stations and showcasing your product is key. You want to draw interest to your product and demonstrations are such an integral part of success at a show. Another hot trend this year is technology. Brands are focused on making the consumer’s life easier. Lots of exhibitors dedicate substantial amounts of space to demo display areas and vignettes of these cutting edge products.

Lighting is also huge. Back lit graphics, edge lit components, clean modern sleek looks, and AV with motion graphics. There’s large format graphics that can help make your booth properly represent your brand and include lifestyle elements. One rising trend that’s here to stay is giving trade show attendees a multi century experience. Our team is great at integrating innovative ways to build foot traffic and ensure it’s a memorable show. If you have any questions or want some help in taking your booth to the next level, feel free to give us a call at 214.343.2000

If you have questions about how the Trade Group can assist your show needs at the upcoming KBIS 2022 show, contact us here or give us a call at 800-343-2005.

The post KBIS Tips pt 2 Claire Phillips appeared first on The Trade Group.

If you prefer to read instead of watching our short video, you can follow the transcript of the conversation between Sierra Reed and Jason Rubin on how to power up for SHOT Show 2022.

Sierra Reed:
Welcome to The Bottom Line at TTG. I’m here with Jason Rubin. And today, we’re going to be discussing SHOT Show. So Jason, tell me about your experience with SHOT Show. What do we want our viewers to know?

Jason Rubin:
So SHOT stands for Shooting, Hunting, Outdoor Trade Show, and it also touches law enforcement, security, tactical, things like that. I can confidently tell you that this upcoming edition of SHOT is probably the most anticipated in history because unfortunately, 2020 was canceled.

Sierra Reed:
Of course.

Jason:
So you have two years of demand with this upcoming show. And for the first time ever, as I understand it, actually, the demand is so high, they’re spilling into a second hall. So not only is it going to be at the Venetian, it’s going to be at Caesars as well. So you can’t tell me that the pandemic has affected this show.

Sierra Reed:
Yeah. Okay, great. And what is most important in the design of your stand at SHOT?

Jason:
Well, look, you’re going to have 2,500 plus companies at this show.

Sierra Reed:
It’s a lot.

Jason:
50,000, 60,000 sets of eyeballs coming to walk the floor, and many of them are buyers with real money. There’s a lot of money in the sector right now. So you have to figure out how do you stand apart from your neighbors, many of which are going to be competitors. So there’s lots of monster booths at this show, lots of double decker booths, some of the latest and greatest you’ll ever see in the industry. I’ve seen exhibit coordinators that are scratching and clawing to re-up their space or get a different space at this show before the current edition has even begun. So it’s all about what’s the latest and greatest VR experiences, indoor shooting ranges, things like that. What’s going to set you apart from your competitors?

Sierra Reed:
Okay. And how do you start working with a customer at SHOT Show? What is the process?

Jason:
Well, it’s all consultative. I’ve been to five or six editions of this show. And really, we make new friends at trade shows. All the work really happens after the event. We’re sitting here in a beautiful indoor static trade show, our showroom here.

Sierra Reed:
[crosstalk 00:01:59] No, I love this. Yeah. This room is beautiful.

Jason:
No better place to talk right now. But after the show, after exhibit coordinators and marketing people have decompressed and done their debriefs, we’ll come here, figure out what worked, what didn’t work. It’s like a ball of clay that we’re slowly going to form and perfect to improve things for the next edition, figure out budgets and goals and things like that. So it’s a very consultative process. It’s a lot of listening. Yeah.

Sierra Reed:
So let’s get to it. What is the bottom line?

Jason:
The bottom line is bring it. If you’re in any of these tactical related sectors, SHOT Show is the event for you. It’s going to be considered your Super Bowl in the calendar year. The trade show world has officially learned how to function in a post-pandemic world. So this will be extremely socially distant and responsible. It’s the new norm. But if you’re going to be a chacho, we will see you there, and make sure you bring it.

Sierra Reed:
Okay, great. Thanks, Jason, for joining me today. And thanks for tuning into this edition of The Bottom Line at TTG, and we’ll see you next time.

For more thoughts on SHOT Show 2022 and help building your trade show program, give The Trade Group a call at 800-343-2005 or contact us here.

The post Looking Ahead at SHOT Show 2022 appeared first on The Trade Group.

If you prefer to read instead of watching our short video, you can follow the transcript of the conversation between Sierra Reed and John Lutton on how to power up for IEEE 2022.

Sierra Reed:
Welcome to The Bottom Line at TTG. I’m here with John Lutton, and today we’re going to talk about the IEEE conference. So John, how do you start working with a customer at IEEE, and what’s the process?

John Lutton:
The process for us is project discovery. This is the point where we learn about you, your company. We want to know where you are in the market, where you want to be in the market, what we can do to take you there in the market.

Then we move into the design phase. We’ve got some of the best designers on the planet with a huge track record of some of the most amazing exhibits in the industry. Then after the design process, we move into fabrication, and then we move into the launch, where we expedite everything. We have all the resources to handle everything turnkey.

Sierra Reed:
John, what is most important in the design of your stand at IEEE?

John Lutton:
That’s kind of a loaded question, because it really depends on the client. Do you want to bring product to the floor, or would you rather show it off on video screens in some type of way? Is it the product itself, or is it some type of data-driven software that makes the system run better? Clients can have more commoditized products, so we try to create a design that separates the company.

We did the same kind of thing with a company called Aerometals. They build precision aircraft parts, mostly helicopter. They have products that a lot of other companies make, but they wanted to show off that they are the leader in precision instrumentation. So the design itself exudes that. It communicates that to the audience.                 So it really just depends on what the goals and objectives are of the client to lead us in what direction we want to go for the design.

Sierra Reed:
Yeah. I love that. Great examples. What might be different at IEEE in 2022 versus previous years?

John Lutton:
Ah, now that’s a really good question because certainly a lot’s happened in the last two years, for sure. IEEE only happens every other year. So realistically, I think that most people who exhibit at this show have not been in front of their customers in four years. I mean, a lot can happen in four years, government regulation, technological advances. That might represent opportunities for increased market share.                

Then, of course, there’s going to be a huge energy with-

Sierra Reed:
I completely agree.

John Lutton:
… with customer, with people being face to face. People are buying. All of our indications are saying that the quality of attendees at shows, even though attendance may be down some, the quality of attendees is way up. That means your buyers are there, your customers are there, and they’re ready to buy.

Sierra Reed:
Absolutely agree, yeah.

John Lutton:
We’re really excited about IEEE and can’t wait to start some projects.

Sierra Reed:
Okay, great. So John, what is the bottom line?

John Lutton:
The bottom line? Well, you know what? The bottom line is, you need to partner with a company that can take you where you want to go. We have 35 years of experience. Our retention rate with clients is well above 90%. What that tells you is that everybody gets our best. The bottom line is we partner with our companies to make them successful.

Sierra Reed:
Okay, great. Thanks so much. Thank you for joining this edition of The Bottom Line at TTG, and we’ll see you next time.

John Lutton:
Thank you.

The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at (800) 343-2005.  

The post Powering Up For IEEE 2022 appeared first on The Trade Group.

Sierra Reed:
Welcome to The Bottom Line at TTG. I’m here with Austin and today, we’re going to talk about HIMSS 2022. So Austin, what’s been your experience with healthcare shows in general?

I’ve worked with several clients across many different parts of healthcare. Owens & Minor’s a client of mine in the distribution. I’ve worked with Thermi who is in the aesthetics field, and SureSmile who was in dental. So, I’ve always kind of had an affinity for working in healthcare in those healthcare-type companies. So HIMSS 2022 was a natural fit for me to look at working in as well.

Sierra Reed:
Okay, great. What are you seeing so far this year with the healthcare shows?

Austin Montgomery:
Well, obviously with everything that’s happened, attendance has been down a little bit. HIMSS has been unique as it was being set up just as COVID hit back in, what, 2019, 2020? It seems like a blur at this point.

Sierra Reed:
It is a blur.

Austin Montgomery:
But we had a pretty good show in August, obviously down, but I know that clients that I’m talking to that are going to the show are jonesing to be back. What we’ve seen as this fall has progressed has been more and more people attending shows and those attendees are really, really good. So numbers are down slightly, but you’re actually getting better contacts while you’re there. So it actually, for anybody going to a show, they’re actually having more success right now and really good conversations.

Sierra Reed:
Absolutely great point. And what makes HIMSS unique?

Austin Montgomery:
For me, what my draw to it was with my experience with healthcare, and then likewise, some of my technology clients is we’re now combining those two together.

Sierra Reed:
Oh yes, true.

Austin Montgomery:
And so in our space, in the booth building space, there are a couple of sectors that are always on the forefront of design and pushing the boundaries and pushing the edges. Well, healthcare is one of those technology is another one, so we combine those together and as anybody knows, that goes to hand, some of the booths that are done, they’re absolutely over the top amazing. And so for me as a designer and helping our design team and working with them and sales and putting this all together, it’s kind of my dream scenario, two storms coming in at once.

Sierra Reed:
Right, perfect. And from an exhibit standpoint, what design trends are you seeing in the healthcare industry and really at HIMSS?

Austin Montgomery:
Well, as I just stated, they’re always cutting edge. And so we’re continuing to see that, a lot of AV walls, high signage has always been a big part of any of these shows, people that are trying to save some money just with what’s happened. And so seeing a lot more fabrics this year and people wanting to incorporate some lower-cost alternatives, maybe using a sign and keeping their structure a little bit lower to help save costs on labor drainage, shipping, and everything else that goes into putting on a show.

Sierra Reed:
Yeah, great points. And why should an exhibitor work with The Trade Group? And what’s the bottom line?

Austin Montgomery:
Working with The Trade Group, we’re in a unique spot in that I have very talented designers that don’t stay in one lane. They’re very good at multiple different types of designs. So we can create something unique for any of the clients that we work with, even when we have multiple clients at a particular show. And then also with myself is that you do get somebody who manages everything from beginning to end when you work with me personally. So that’s a big plus on any of these shows. I think the bottom line, with everything going on right now, is that shows are back. We have great quality attendees at shows. And so the ROI is there for the companies that are going, so love to work with you, help you realize those goals and we can kind of go from there.

Sierra Reed:
Yeah, okay, perfect. Thanks, Austin, for joining me today. And thank you viewers for joining me on this edition of The Bottom Line and we’ll see you next time.

The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at (800) 343-2005.  

The post HIMSS 2022 appeared first on The Trade Group.

Sierra Reed:
Welcome to The Bottom Line at TTG. I’m here with Cole and Austin. Today we’re going to talk about the NADA show. So, Austin, what’s been your experience with automotive shows in general?

Austin Montgomery:
Well, I’ve been working at NADA for several years now. I love automobiles in general, so it’s kind of a nice natural fit for me. Worked with Liquid Motors, Dealer-FX, Zurich, just to name a few, and then, obviously gotten to know the major players in the industry and talk with everybody, so it’s a show I love. I love going to it every year and looking forward to it being in Dallas in 2023, as well, in our backyard.

Sierra Reed:
So, Cole, what makes NADA unique?

Cole Rolle:
What makes NADA unique to me is that it really is truly a one stop shop for that industry. You kind of have everybody from car manufacturers, dealers, finance, and insurance to marketing all in that industry under one roof. And with it this year being in Vegas, it’s going to be a great industry event.

Sierra Reed:
So, for the automotive shows that we missed, what are your expectations for this upcoming year?

Austin Montgomery:
Well, I think as a whole in our industry, we’ve seen this fall that shows are back to being very viable. We’re seeing fewer attendees, but the ones that we’re seeing are the buyers. They are the ones who really want to be at the show, not the tire kickers anymore. SEMA is a great example of that. My client at the show had a great show, but if you look at the numbers, it says that we were down on attendance a little bit, yet they’ve had just as good a show as they’ve always had because the people there were extremely serious. So, I see NADA following that same trend and having a great group of buyers ready to go at that show.

Sierra Reed:
So, Cole, from an exhibit standpoint, what design trends are you seeing?

Cole Rolle:
You know, from an exhibit standpoint with, again, NADA being kind of the industry leading expo, we’re seeing a lot of clients really want to make a bang with their exhibit. They really want their booth to be the best in the show, and then, on top of that, we’re seeing a lot of clients who are wanting to kind of utilize lightweight fabrics, some more backlit elements that we’re incorporating in designs to try to save some money on drayage, material handling, and overall shipping. And with that said, several clients that I have that are loving the hanging sign. Again, with it being such a large show, having that branding at the top is key to me.

Sierra Reed:
So, Austin and Cole, why should an exhibitor work with The Trade Group? And what is the bottom line?

Austin Montgomery:

One of the things that makes us unique and why you should work with both Cole and myself, is that we both manage our projects from beginning to end. We don’t hand anybody off, so here internally we’re project managing everything, and then, we’re with our clients all the way up to the show till that first day that it opens and sometimes through the show with them.

Cole Rolle:
So, yeah Austin, I agree with you completely and with the show being back and better than ever, clients are really looking to make a splash this year. We strive with our design team. Our designers will always make sure that the design we provide to our clients is unique and make sure that it helps them stand out on the show floor. And so, we’re excited. I think NADA is back, and it’s going to be a great show this year.

Sierra Reed:
Thanks again for joining The Bottom Line at TTG, and we’ll see you next time.

The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at (800) 343-2005.  

The post NADA 2022 appeared first on The Trade Group.

Sierra Reed:
Welcome to The Bottom Line at TTG. I’m here with Mal and Hillary, and today we’re going to discuss the Natural Products Expo. Hillary, what’s been your experience with food and beverage shows in general?

Hillary Hancock:
I’ve been working in the food and beverage industry for five or more years now. I mean, everything from NRA, IBBE, natural product shows, fancy foods, you kind of name it in the food industry I’ve done it. And I’ve worked with clients that need chef prep stations, ovens, fridges, offsite storage, everything that you need to make sure that a food show runs well. We’ve coordinated with them and everything has always runs smoothly.

Sierra:
Hillary, what makes the Natural Products Expo unique?

Hillary:
So the Natural Products Expo happens twice a year, there’s one in the east and the west. Out in the east it’s in Philly in the fall, and then the west is in Anaheim in the spring. I think what makes it really great is especially national products west, how big the show is. So there’s 10 different halls, so whether you’re a huge exhibitor or you’re just a small 10 by 10 trying to get your product out there, there’s a space for you. And these buyers that are there have the opportunity to see everyone, so no one’s kind of pushed off, you’re too small you can still go to the show and make a big splash.

Sierra:
And now from an exhibit standpoint, what design trends are you seeing?

Mal:
Well I think everybody coming out of COVID and especially the food industry was hit really hard because those were spring shows, so it’s almost like two straight years of missed events, so I think there’s a lot of pent up excitement and demand. So I think a lot of people are going to be looking to make a big splash at the very first event. And I think what you’re going to see though is in the context of making that big splash, still trying to keep cost down as much as possible. So what we’re seeing in the industry right now, we’re seeing a lot of people going to fabrics that lower the weight and help improve freight trayage and labor costs to keep those as low as we possibly can. We’re also seeing back lighting be incorporated more than ever, and oftentimes the back lighting options incorporate those fabric elements as well, so it kind of ties in together.

Sierra:
Why should an exhibitor work with The Trade Group and what’s the bottom line?

Hillary:
The Trade Group as a whole for over 30 years has been working in the food industry, but me personally about five plus years, and our design team is absolutely amazing. I mean, we win awards for our designs all the time, and to be able to incorporate things that the food and beverage shows need, a chef prep stations and ovens and freezers and fridges, those get to be taking up a lot of space in the booth, but we work with our designers to make sure that we still have cool, awesome, eye catching elements, but still incorporate those necessities to make sure that the food and beverage show functions well.

Mal:
Yeah. And great design is a huge part of it. But I think the bottom line is NPE this year is going to be a really exciting event. You might have attendance down slightly, but the quality of the attendee that we’re seeing across all industries right now is at an all time high, and I think you’re going to have an amazing event this year.

Sierra:
Thanks Mal and Hillary. And thanks again for joining this edition of The Bottom Line and we’ll see you next time.

The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at (800) 343-2005.  

The post The Natural Products Expo appeared first on The Trade Group.

Sierra Reed:
Welcome to The Bottom Line at TTG. I’m here with Robin Dean. And today we’re going to talk about the International Roofing Expo. Robin, tell us about the IRE Show.

Robin Dean:
The International Roofing Expo, IRE, is February 1st through 3rd in New Orleans. It brings together roofing and exteriors builders in the community to learn about innovative new trends, products and services, technologies. There’s a wide array of future roofing professionals and students that get a lot of education. And it’s just a great show to further the industry and everybody on the same page as to the new products and services out there.

Sierra Reed:
Appreciate the explanation. Robin, in your experience, what makes the show unique?

Robin Dean:
One thing that makes this show unique and so valuable is the amount and valuable on this of the breakout sessions and educational seminars. They have an independent OSHA seminar to update everybody on the health and safety requirements, which is so very important right now. They have a training for foreman. So it’s for somebody higher up the echelon in the roofing industry. And they have this really cool hallmark educational competition.

Sierra Reed:
Oh, neat.

Robin Dean:
For students, for roofing students. And they announce the winners at the end and it becomes a little bit of a job fair.

Sierra Reed:
Yeah.

Robin Dean:
So it’s really, really a fun wide array and tons more. There’s tons more breakout sessions. But that just illustrates some of the different things that you can choose from.

Sierra Reed:
Yeah, it does. It definitely sounds like the content is unique for the show. So Robin, who attends the show in, and what’s the bottom line?

Robin Dean:
There’s a lot of statistics and demographics that you can lift right from the website. But really the majority of the attendees are contractors, remodelers and builders. Speaking with my client who attends that show, his number one person that he’s hoping to meet and interact with is a contractor with ties to a construction company that would spread his goods and services to other colleagues.

Robin Dean:
Overall, my client is looking for new connections and to strengthen the connections they already have. Quite frankly, The Trade Group has been working in this industry for over 30 years. I’ve been with The Trade Group for about 20 years. So there’s really a wealth of information for this show and to help you attain whatever goal it is that you want to achieve at this show.

Sierra Reed:
Great. Thanks so much, Robin, for joining me.

Robin Dean:
Thanks for having me.

Sierra Reed:
And thanks for joining me on this edition of The Bottom Line. And we’ll see you next time.

The post The International Roofing Expo appeared first on The Trade Group.